The name Typesthesia stems from the perceptual phenomenon of synesthesia, specially Ordinal Linguistic Personification. OLP takes sequences, such as  numbers and letters, and associates them with personalities and/or genders. Typography lends itself to the identity of words, text, titles, etc. 

I wanted to dedicate an entire magazine to the idea of typography and typefaces speaking and contributing to personality in the context that they are assigned to. The magazine features and dives into the concept of signature as an individual's typeface and analyzing museums' choice in typography as an aspect of branding.